Scenario 5-3
A woman decides to prepare a tuna casserole for dinner.At the grocery store, she looks for Chicken of the Sea tuna and a box of Kraft macaroni and cheese.At first, she can't find the Chicken of the Sea brand, only competitive brands.She begins to think she'll make something else for dinner.Then she does see it on a higher shelf.She chooses the Chicken of the Sea tuna because she thinks it's tastier than other brands, that the company uses nets that won't harm dolphins, and she likes the talking tuna they use in their commercials.Plus, it's the kind her mother always buys.She chooses Kraft macaroni and cheese, but really couldn't tell you why.Interestingly enough, she has not purchased any other brands of tuna or macaroni and cheese over the past few years.
-(Scenario 5-3) Chicken of the Sea was the kind of tuna her mother always bought when she was a child.She saw it around the house when she lived with her parents, and it was okay then, so it's okay now.This is a demonstration of

Question

Quizplus · Accepted Answer

The woman's choice to purchase Chicken of the Sea tuna because it is the brand her mother always bought in the past is an example of the intergenerational effect, where the habits and preferences of previous generations influence the behavior and choices of current generations.

Scenario 5-3 A Woman Decides to Prepare a Tuna Casserole for Dinner.At