Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve

Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office.Their recording time is limited to 120 seconds and the devices sell for less than $20.00.Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year.The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) Bill Gates (CEO of Microsoft) , Doug Ivester (former CEO of Coca-Cola) , and Jack Welch (former CEO of General Electric) appeared together in a Voice-It ad.They each stated "I don't write it, I Voice-It!" These individuals are attempting to impact our consumption priorities by serving as a

A) celebrity influencer group.
B) membership reference group.
C) dissociative reference group.
D) self-expressive benefit group.