What primary lesson have corporate executives, account managers, and creative directors around the nation drawn from Coca-Cola's doomed launch of "New Coke"?

Question

Quizplus · Accepted Answer

The primary lesson that corporate executives, account managers, and creative directors have drawn from Coca-Cola's failed launch of "New Coke" is that a brand should never be confused with a product. This means that companies should be careful when changing their product offerings, as it can have a negative impact on the overall brand perception. The lesson is not that consumers don't want new products, that testing is inaccurate, or that adding "new" to a brand name is always a recipe for disaster.

What Primary Lesson Have Corporate Executives, Account Managers, and Creative