Scenario 7-2
You have been appointed director of research for the Rhode Island Runners, a new minor league baseball team that will make its debut in about six months.There have been minor league franchises in the area in the past, but due to a lack of fan support they all have folded.The Runners' upper management is convinced that past failures were the result of improper marketing of the teams.Therefore, management has committed a substantial amount of money to developing smart, effective advertising.Management has put you in charge of an intensive one-year program to guide and track the advertising.
-(Scenario 7-2) In designing the new marketing campaign, developmental advertising research would be helpful in a number of areas.And when considering its marketing goals, the Rhode Island Runners staff should be aware that just about the most important service developmental research provides is

Question

Quizplus · Accepted Answer

Audience profiling is important in determining who the target market for the Rhode Island Runners is, allowing the advertising to be tailored specifically to that demographic. Other options such as statistical analysis or product description may be useful in certain aspects of the campaign, but audience profiling is the most important for overall success. Scientific evaluation may also be useful in determining the effectiveness of different advertising strategies.

Scenario 7-2 You Have Been Appointed Director of Research for the Rhode