Both clients and agencies can get mired in analyses, objectives, logistics, and other details.But in the background there is often a voice reminding them that there is only one rule-advertising must sell.

Question

Quizplus · Accepted Answer

It is true that the primary objective of advertising is to sell a product or service. While details and analyses are important, they should ultimately support the goal of driving sales.

Both Clients and Agencies Can Get Mired in Analyses, Objectives