Share of voice has its problems, but is most often used when launching new products.

Name: Share of voice has its problems, but is most often used when launching new products.
Brand: Quizplus
Rating: 4.7 (49 reviews)

Question

Quizplus · Accepted Answer

Share of voice is typically used when launching new products to track the brand's visibility and messaging compared to competitors in the market. However, it is important to note that share of voice also has limitations and may not provide a complete picture of a brand's overall marketing effectiveness.

Share of Voice Has Its Problems, but Is Most Often