It has recently been suggested that if you accept the philosophy that "____" is media, it will be much easier to surround the consumer with messages and connect the consumer to brands.

Question

Quizplus · Accepted Answer

If you accept the philosophy that everything is media, then you can use any platform or channel to surround the consumer with messages and connect them to brands. This includes not only traditional media like TV, newspapers, and radio but also social media, websites, events, and even packaging and product design. By seeing everything as media, marketers can be more creative in their messaging and reach consumers in new and unexpected ways.

It Has Recently Been Suggested That If You Accept the Philosophy