Scenario 13-4 Considering the Slow Economy and the New Focus on Simple

Scenario 13-4
Considering the slow economy and the new focus on simple home decor, a greenhouse located in a central business district, Gretta's Garden, decides to sign up "garden club" members to get discounts on flowers, shrubs, vegetable plants, houseplants, and all related accessories.Members may also attend free lectures and hands-on workshops run by local horticulturists, or relax with a glass of tea or wine in the lushly landscaped courtyard.Gretta has ordered some basic market research and found that most customers live no more than three miles away, are in blue-collar as well as white-collar jobs, and represent a diverse range of ethnic and lifestyle types, as is seen in this community.It also supports her observation that her customer base is not strongly female, as one might expect, but is about 40 percent male.
-(Scenario 13-4) After she places her first simple ad in the local paper, Gretta realizes she didn't ask a couple of questions.She calls the sales department and asks how many people can be expected to view the new ad and what figure the paper uses to determine its advertising rate.What number does she need?

A) controlled circulation
B) guaranteed circulation
C) paid circulation
D) readership