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A Surfboard Manufacturer Advertises Its Boards Via Banner Ads on Various

Question 86

Multiple Choice

A surfboard manufacturer advertises its boards via banner ads on various blogs and magazine sites featuring extreme sports and water adventures.Its marketing manager sees that the ads may be working, because one site is getting a very high hit rate.He also understands that hit rates


A) count the number of users who click on the banner ad, not the site.
B) provide information on user traffic within the site.
C) count visitors to the site.
D) represent the number of elements requested from a given page.

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