Two broad categories of mailing lists should be recognized by marketers.They begin with ____ lists as the starting point for developing better relationships with current customers.Then they can purchase ____ lists to cultivate new business.

Question

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The first category is internal lists, which are made up of current customers or subscribers. These can be used to improve relationships with those who have already shown interest in the company or product. The second category is external lists, which are purchased lists of potential customers who have not yet interacted with the company. These can be used to expand the customer base and reach new markets. The other options (B, C, and D) are not accurate descriptions of the two categories of mailing lists.

Two Broad Categories of Mailing Lists Should Be Recognized by Marketers.They