A company allows its workers to take one afternoon off each month to volunteer at the nonprofit organization of their choice.The company sends out a press release that explains this program to the media.This is considered a reactive public relations strategy, similar to event sponsorship.

Question

Quizplus · Accepted Answer

A reactive public relations strategy responds to events or situations, while this is a proactive strategy, as the company is actively promoting its initiative to the media.

A Company Allows Its Workers to Take One Afternoon Off