The wildly successful Charmin IBP effort began in 2000 as a campaign to

Question

Quizplus · Accepted Answer

The Charmin IBP effort began as a campaign to provide clean restrooms at state fairs. This was done by creating a series of temporary mobile restrooms equipped with Charmin toilet paper, attendants, and air conditioning. The goal was to associate Charmin with cleanliness and comfort in public restrooms. This initiative was highly successful and led to Charmin becoming a leading brand in the toilet paper market.

The Wildly Successful Charmin IBP Effort Began in 2000 as a Campaign