A Leading Sporting Goods Company Calls a Press Conference to Announce

A leading sporting goods company calls a press conference to announce that the winner of the National Football League's Most Valuable Player Award has signed a contract to endorse the company's products.The advantage of using a press conference rather than other tools is that it

A) virtually forces the national media to cover the story.
B) adds credibility and lends an air of importance.
C) is perceived as a proactive tool.
D) is easier to integrate into a IBP program.