Cause-related marketing is becoming increasingly common, largely because research shows that

Question

Quizplus · Accepted Answer

The passage states that cause-related marketing is becoming increasingly common because research shows that consumers are influenced by it and like companies that take part in it. Therefore, option A correctly cites this information. Option B is not supported by the passage as it does not provide any information on the cost-effectiveness of cause-related marketing compared to other public relations techniques. Option C is not mentioned in the passage, and option D is incorrect as the passage does not provide any information regarding the demonstration of a company's environmental friendliness through cause-related marketing.

Cause-Related Marketing Is Becoming Increasingly Common, Largely Because Research Shows