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In the Early 1990s, Jacquelyn Ottman Wrote a Book That

Question 90

Multiple Choice

In the early 1990s, Jacquelyn Ottman wrote a book that predicted a new marketing revolution, which didn't really occur at the time, but is growing and becoming quite popular now.What is it?


A) buzz marketing
B) influencer marketing
C) green marketing
D) viral marketing

Correct Answer:

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