Blush Clinique, a makeup company based in New York, introduces a range of cream-based lipsticks. It puts up booths in all the high-end malls of the city where it allows the visitors to sample the new products. In the context of product adoption and diffusion, Blush Clinique illustrates the characteristic of:
A) observability.
B) compatibility.
C) adaptability.
D) trialability.

Question

Quizplus · Accepted Answer

Trialability refers to the extent to which a new product can be experimented with on a limited basis. By allowing visitors to sample the new cream-based lipsticks, Blush Clinique is demonstrating trialability.

Blush Clinique, a Makeup Company Based in New York, Introduces