In the introduction stage of the product life cycle, companies are primarily focused on:
A) building customer awareness of the product.
B) introducing new variations of existing products.
C) defending the franchise with competitive advertising and price cuts.
D) protecting the market share of the product from competitors.

Question

Quizplus · Accepted Answer

In the introduction stage, the primary focus is on building customer awareness and interest in the new product, as it is just being launched into the market.

In the Introduction Stage of the Product Life Cycle, Companies