The CEO of a software company has a meeting with the product design team to discuss a new software that the company is planning to develop. During the meeting, the CEO discards a few suggestions as executing them would be a costly affair for the company. Given the scenario, the company is most likely in the _____ stage of the new product development process.
A) idea generation
B) testing
C) analysis
D) idea screening

Question

Quizplus · Accepted Answer

The company is in the idea screening stage, where ideas are evaluated to eliminate those that are not feasible or too costly to pursue.

The CEO of a Software Company Has a Meeting with the Product