Joel wants to buy his best friend a home audio system for his birthday. He visits a few electronic stores and looks at different brands of audio systems and compares their prices. He finally purchases a wireless Bluetooth home audio system from a store that offers good quality within a reasonable price. In the context of product classifications, Joel's purchase falls under the category of _____.
A) convenience products
B) unsought products
C) shopping products
D) specialty products

Question

Quizplus · Accepted Answer

Shopping products are those that consumers spend time comparing quality, price, and style before making a purchase, which aligns with Joel's behavior of comparing different brands and prices before buying the audio system.

Joel Wants to Buy His Best Friend a Home Audio