Brendon Steels, a steel manufacturer, sells its steel rods and steel slabs to Widget Corp. that, in turn, sells them to various construction companies. In this scenario, Widget Corp. is a _____.

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Widget Corp. acts as a channel intermediary between Brendon Steels, the manufacturer, and various construction companies, the end customers. Widget Corp. is not a retailer as it is not selling directly to end customers, nor is it producing the steel rods and slabs. It is also not a broker as it is not facilitating transactions between two parties for a commission.

Brendon Steels, a Steel Manufacturer, Sells Its Steel Rods and Steel