David works in a small manufacturing firm that makes customized office furniture. He feels it is important to work directly with customers to design high-quality furniture that precisely meets their needs. He believes that doing so would create more value for customers and provide a better relationship between the price of the product and its benefits. In the given scenario, David most likely _____.
A)uses mass production
B)focuses on efficiency
C)focuses on effectiveness
D)uses undifferentiated marketing

Question

Quizplus · Accepted Answer

David's focus on direct customer interaction and customized furniture design suggests that he values effectiveness, or achieving the desired result (in this case, customer satisfaction), over efficiency, or minimizing costs and maximizing output through standardized mass production. Additionally, his emphasis on creating value for customers through personalized and high-quality products suggests that he does not use undifferentiated marketing, which targets a broad and homogenous audience rather than tailoring marketing efforts to specific customer segments.

David Works in a Small Manufacturing Firm That Makes Customized