Cultural risk is just as real as commercial or political risk in the international business arena.

Question

Quizplus · Accepted Answer

Cultural risk refers to the potential impact of differences between cultures, such as differences in values, communication styles, and business practices, on the success of international business ventures. It is considered a significant risk that must be managed in order to avoid misunderstandings or offense in cross-cultural communication and to foster positive relationships with international partners. Therefore, cultural risk is as real as commercial or political risk in the international business arena.

Cultural Risk Is Just as Real as Commercial or Political