Of the following,which is NOT a factor encouraging standardization?

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Differing buyer behavior patterns actually discourage standardization as companies have to tailor their products and marketing strategies to suit different markets. The other factors listed, such as economies of scale and control of marketing programs, make standardization more appealing for companies. The shrinking of the world marketplace also encourages standardization as it allows for greater access to global markets with similar needs and preferences.

Of the Following,which Is NOT a Factor Encouraging Standardization