Delia's Is a Clothing Retailer That Targets Teenage Girls

Delia's is a clothing retailer that targets teenage girls.It runs coordinated promotions for its catalogues,website and retail outlets.It uses the same models in its catalogue and in its print ads as well as on its Web site.Delia's works to make sure its public relations activities as well as its sales promotions harmonise with its advertising in all venues.From this information,you can infer that Delia's is using ________.

A) buzz
B) public relations
C) integrated marketing communications
D) word of mouth
E) mass communication