Companies like Coca-Cola treat the market as homogeneous,purposely ignoring differences in the market and using one marketing strategy that will appeal to as many people as possible.This is known as a(n):

Question

Quizplus · Accepted Answer

The correct answer is B) undifferentiated strategy. This approach involves treating the market as a whole and using a single marketing strategy to reach the widest possible audience, ignoring individual market segment differences.

Companies Like Coca-Cola Treat the Market as Homogeneous,purposely Ignoring Differences