You are working as a graduate market researcher.During a meeting with a prospective client,a manufacturer of ready-made lunches targeted to busy office workers,their marketing manager suggests that ethnographic research should be used to help them understand how their customers use their product,instead of what they say they do.Your boss whispers to you,'Ethno what?' How do you explain ethnographic research to him?

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The Answer of You are working as a graduate market researcher.During a meeting with a prospective client,a manufacturer of ready-made lunches targeted to busy office workers,their marketing manager suggests that ethnographic research should be used to help them understand how their customers use their product,instead of what they say they do.Your boss whispers to you,'Ethno what?' How do you explain ethnographic research to him?

You Are Working as a Graduate Market Researcher