Competitive advantage lies where the product has a strong feature in an area that is important to the target and the competition is weaker.

Question

Quizplus · Accepted Answer

This statement is true. A product with a strong feature in an area that is important to the target market will give the company a competitive advantage. Additionally, if the competition is weaker in that area, it will further strengthen the company's position in the market.

Competitive Advantage Lies Where the Product Has a Strong Feature