The proposition should be included in the creative brief.

Name: The proposition should be included in the creative brief.
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

The proposition, also known as the unique selling proposition (USP), defines the key benefit or differentiation that the product or service provides to the target audience. It is a crucial element that guides the creative team in their development of the campaign and messaging. Therefore, it should be included in the creative brief.

The Proposition Should Be Included in the Creative Brief