________ specifies how the budget has finally been allocated in the plan,and takes into account factors such as seasonality,geography and audience segments.

Question

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Media weighting takes into account factors such as seasonality, geography, and audience segments to allocate the budget effectively across different media channels. It aims to maximize the impact of the advertising message by giving more weight to media that are more effective in reaching the target audience.

________ Specifies How the Budget Has Finally Been Allocated in the Plan,and