________ testing attempts to assess the strength of the finished message and predict how well it will perform.

Question

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Pre-testing is conducted before the message is released to assess its effectiveness and identify any necessary changes. This includes testing the strength of the message and predicting its performance. The other options (A, B, and C) refer to specific types of message execution or creative development, rather than pre-testing.

________ Testing Attempts to Assess the Strength of the Finished