The advertising agency for the hybrid car,Toyota Prius,wants to test two headlines for a magazine campaign to determine which will have the greatest impact on the target audience.What kind of test can the agency conduct to determine this?

Question

Quizplus · Accepted Answer

The test that the advertising agency can conduct to determine the impact of two headlines is a split-run test. This involves dividing the audience into two groups and exposing each group to a different headline. The agency can then measure the response of each group to determine which headline had the greatest impact. This is an effective way to test the effectiveness of advertising campaigns and can help the agency optimize their messaging for future campaigns.

The Advertising Agency for the Hybrid Car,Toyota Prius,wants to Test