What should be the characteristics of an opinion leader from the local peer group? (Select all that apply.)
A) Considered by associates as technically competent
B) Viewed as a respected source of influence
C) Narrow but clearly defined sphere of influence
D) Trusted to evaluate new information in the context of group norms
E) Full and dedicated member of the local group

Question

Quizplus · Accepted Answer

Correct A: This is a characteristic recommended for an opinion leader from the local peer group.
Correct B: This is a characteristic recommended for an opinion leader from the local peer group.
Correct D: This is a characteristic recommended for an opinion leader from the local peer group.
Correct E: This is a characteristic recommended for an opinion leader from the local peer group.
Incorrect C: This is not a characteristic recommended for an opinion leader from the local peer group.

What Should Be the Characteristics of an Opinion Leader from the Local