Large international firms are better able to exploit product differentiation than are their local competitors.

Question

Quizplus · Accepted Answer

Large international firms have more resources, such as higher budgets for research and development, marketing, and distribution, allowing them to develop and promote their unique products more effectively than local competitors. Additionally, they can leverage their global brand recognition to differentiate themselves from local brands in the minds of consumers. This provides a competitive advantage that is difficult for local firms to match.

Large International Firms Are Better Able to Exploit Product Differentiation