The authors cite China-based Haier as an example of a firm following the strategy of ________. Haier is shown to have firmly established themselves as the top producer of home appliances in China and then using their economies of scale in an attempt to gain market share globally.
A) acquiring offshore assets
B) taking brands global
C) targeting a niche
D) engineering to innovation

Question

Quizplus · Accepted Answer

The authors mention Haier as an example of a firm taking brands global, implying that Haier has used its strong presence in the Chinese market to expand into the global arena and gain market share through economies of scale.

The Authors Cite China-Based Haier as an Example of a Firm