In general,as the fraction of increased demand coming from forward buying grows,offering the promotion during the peak demand period becomes

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If the increased demand during the promotion is primarily due to customers stockpiling and buying more than they would have otherwise, then offering the promotion during the peak demand period becomes less attractive because it doesn't actually generate more sales in the long run. The short-term boost in sales may be appealing, but it can lead to a decrease in sales after the promotion ends. Therefore, it is not as profitable or significant for the company.

In General,as the Fraction of Increased Demand Coming from Forward