Marketing research suggests that the spending habits of immigrants to Canada differ from most other consumers,so many marketers develop strategies for this rapidly growing consumer market.Which of the following best describes this type of segmentation?

Question

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The type of segmentation described in the scenario is demographic segmentation, which involves categorizing consumers based on demographic factors such as age, gender, income, and in this case, their status as immigrants. This allows marketers to tailor their strategies to specific groups based on their unique spending habits and preferences. Density growth segmentation (A) refers to the categorization of consumers based on their geographical location and population density. Product-user segmentation (C) involves categorizing consumers by their usage of a particular product or service. Psychographic segmentation (D) involves categorizing consumers based on their lifestyle, personality, and values.

Marketing Research Suggests That the Spending Habits of Immigrants to Canada