Problem-identification research is the more common of the forms of research and is undertaken by virtually all marketing firms.

Name: Problem-identification research is the more common of the forms of research and is undertaken by virtually all marketing firms.
Brand: Quizplus
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Quizplus · Accepted Answer

This statement is true. Problem-identification research is a common form of research in marketing and is typically conducted by marketing firms to help identify problems or opportunities that a business may have.

Problem-Identification Research Is the More Common of the Forms of Research