Competitive intelligence (CI)may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment.
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Q1: Market share is an example of a
Q2: Collecting and analyzing data are steps involved
Q3: Problem-identification research involves going below the surface
Q4: The first step in any marketing research
Q6: Companies that collect and sell common pools
Q7: Pricing,promotion,and distribution are all considered controllable marketing
Q8: Research undertaken to help solve specific marketing
Q9: Outside marketing research companies hired to supply
Q10: According to the text,most of the research
Q11: Formulating an analytical framework along with models,research
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