A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

Name: A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.
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Quizplus · Accepted Answer

Problem definition is the process of identifying the broad problem area and breaking it down into specific components that can be addressed through research.

A Broad Statement of the General Problem and Identification of the Specific