Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?
A) a field research project conducted by Wendy's to answer the question of how to increase its share of the fast food market
B) a report from the Fast Food Retailers Association on changing preferences for consumer tastes
C) a U.S. Census Bureau report on the changing demographic profile of the U.S. consumer
D) all of the above
E) B and C only

Question

Quizplus · Accepted Answer

While option A would provide direct insights into Wendy's operations, options B and C would give valuable information about the market trends and consumer behavior that affect fast food restaurants, which is directly applicable to Wendy's problem of increasing its market share. The Fast Food Retailers Association would have information about how consumers' tastes and preferences are changing, while the U.S. Census Bureau report would provide demographic information about the U.S. population that would be important for Wendy's to consider when developing marketing and sales strategies. Therefore, options B and C are the best secondary data sources for defining Wendy's problem.

Which Sources of Secondary Data Would Be Helpful in Defining