Scanner data that provides information on purchases by brand,size,price,and flavor or formulation are called volume-tracking data.

Question

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Volume-tracking data provide detailed information about the quantities of specific products sold, including brand, size, price, and flavor or formulation. This type of data can be collected through scanner technology used at the point of sale in retail stores, allowing for more accurate measurement of consumer purchasing behavior.

Scanner Data That Provides Information on Purchases by Brand,size,price,and Flavor