Purchase panels are used primarily for all of the following purposes EXCEPT:
A) forecasting sales.
B) establishing consumer profiles.
C) evaluating test markets.
D) forecasting market share
E) establishing advertising rates.

Question

Quizplus · Accepted Answer

Purchase panels are not typically used for establishing advertising rates. They are primarily used for forecasting sales, establishing consumer profiles, evaluating test markets, and forecasting market share.

Purchase Panels Are Used Primarily for All of the Following