Which of the following practices might be unethical?
A) the use of secondary data alone when the research requires primary data collection
B) the client is billed a fixed fee for the project
C) the unnecessary collection of expensive primary data when the research problem can be addressed based on secondary sources alone
D) both A and C are correct

Question

Quizplus · Accepted Answer

The use of secondary data alone when primary data is required could lead to biased or incomplete results, which would be unethical. Similarly, collecting unnecessary primary data when secondary sources can provide sufficient information is a waste of money and resources, which could also be considered unethical. Option B is not unethical, as long as the fixed fee is appropriate for the scope of the project and is disclosed upfront to the client.

Which of the Following Practices Might Be Unethical