An effect in which a prior measurement affects the test unit's response to the independent variable is called nonresponse bias.

Name: An effect in which a prior measurement affects the test unit's response to the independent variable is called nonresponse bias.
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Nonresponse bias occurs when individuals who do not respond to a survey differ in important ways from those who do, while the effect described is more akin to a testing or measurement effect, not nonresponse bias.

An Effect in Which a Prior Measurement Affects the Test