Using the set of symbols commonly used in marketing research to denote experimental designs,which symbol below represents the exposure of a group to an independent variable,treatment,or event the effects of which are to be determined?
A) T
B) O
C) X
D) R

Question

Quizplus · Accepted Answer

In marketing research, X represents the exposure of a group to an independent variable, treatment, or event whose effect is to be determined. Therefore, option C is the correct choice. Option T represents a treatment or intervention, but not necessarily the exposure of a group to it. Option O represents an observation or measurement, but not the exposure to a treatment. Option R is not a standard symbol used in marketing research.

Using the Set of Symbols Commonly Used in Marketing Research