An interval scale is a scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the characteristic being measured.
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Q1: A scale that has distance also has
Q3: The generation of a continuum upon which
Q4: In marketing research,interval scales are used both
Q5: The numbers assigned in a nominal scale
Q5: When we measure the perceptions,attitudes,and preferences of
Q6: Preference rankings,market position,and social class are examples
Q7: In marketing research,ordinal scales are used to
Q8: A scale that has description also has
Q9: Nominal scales are used for classification and
Q11: A scale whose numbers serve only as
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