The aggregate of all elements,sharing some common set of characteristics,which comprises the universe for the purpose of the marketing research problem,is called the sample.
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Q2: If the sampling unit is different from
Q3: It is not always possible to reduce
Q5: The collection of elements or objects that
Q6: A complete enumeration of the elements of
Q7: Probability sampling relies on the personal judgment
Q8: A population is the total of all
Q11: The target population should be defined in
Q12: A census involves a complete count of
Q14: A sampling frame is a representation of
Q15: Objects that possess the information the researcher
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