It is not possible to conduct hypothesis testing if the data collected in social media are qualitative in nature.

Question

Quizplus · Accepted Answer

Hypothesis testing can be conducted with qualitative data, although it requires different statistical methods than testing with quantitative data. Qualitative data can be analyzed using techniques such as content analysis or thematic analysis, and hypothesis testing can be conducted to determine if there are significant differences or relationships between variables.

It Is Not Possible to Conduct Hypothesis Testing If the Data