Which of the following is a controversial recent trend in the focus-group service sector?
A) meals no longer being provided to focus group participants
B) reduced incentives to participants
C) entire industries no longer using focus groups
D) focus groups declining in price
E) ghostwriters filling in for focus group moderators during report writing

Question

Quizplus · Accepted Answer

Ghostwriters filling in for focus group moderators during report writing is controversial because it raises concerns about the authenticity and accuracy of the reports generated, as the ghostwriters may not have firsthand experience or understanding of the discussions that took place.

Which of the Following Is a Controversial Recent Trend in the Focus-Group