Scenario 2-3
Axel Corp., a new clothing line manufacturer, plans to reach out to the local fashion stores and wholesale distributors around the country. It also plans to offer a discount on its products for the first 100 customers and establish a coupon system for the first six months of sales. The marketing team is looking to create a television advertisement and is looking for ways to improve on the ideas that they have come up with for the ad.
-(Scenario 2-3)Axel Corp.plans to reach out to local fashion stores and wholesale distributors.Axel Corp.can achieve this by employing an advertising agency specialized in _______.

Question

Scenario 2-3
Axel Corp., a new clothing line manufacturer, plans to reach out to the local fashion stores and wholesale distributors around the country. It also plans to offer a discount on its products for the first 100 customers and establish a coupon system for the first six months of sales. The marketing team is looking to create a television advertisement and is looking for ways to improve on the ideas that they have come up with for the ad.
-(Scenario 2-3)Axel Corp.plans to reach out to local fashion stores and wholesale distributors.Axel Corp.can achieve this by employing an advertising agency specialized in _______.

Quizplus · Accepted Answer

Trade-market sales promotions are those directed towards the wholesalers, distributors, and retailers that sell products to end consumers. Axel Corp. is planning to reach out to local fashion stores and wholesale distributors, therefore, they need to use trade-market sales promotions to achieve this goal. Options A, C and D are not suitable for this scenario.

Scenario 2-3 Axel Corp., a New Clothing Line Manufacturer, Plans to Reach